The Beckwith, Crested Butte

This one's still under construction, literally. The developer hasn't broken ground yet, but they provided renderings of the finished property and quick iPhone test shots on site. From there I am rebuilding architecturally correct scenes for winter and summer, populated with people, turning placeholders into lived-in moments.

A full lifestyle campaign for the development is currently in production. This is a test of the process: real renderings, real test shots, transformed into the kind of imagery that sells a place before it exists.